Test Bank for Small Business Management 6th Canadian Edition by Longenecker

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Test Bank for Small Business Management 6th Canadian Edition by Longenecker

Download FREE Sample Here for Test Bank for Small Business Management 6th Canadian Edition by Longenecker. Note : this is not a text book. File Format : PDF or Word

Part One: Entrepreneurial Opportunity

Chapter 1: Entrepreneurs

Chapter 2: Start-Up and the Need for Competitive Advantage

Chapter 3: Family Enterprise

Chapter 4: Franchising and Buyouts

Part Two: Planning and Marketing New Ventures

Chapter 5: Developing an Effective Business Plan

Chapter 6: Small Business Marketing, Product, and Pricing Strategies

Chapter 7: Distribution and Promotional Strategies

Chapter 8: Global Marketing

Part Three: Managing New Venture Operations

Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources

Chapter 10: Form of Organization and Legal Issues

Chapter 11: Selecting a Location and Planning the Facilities

Chapter 12: Operations Management and Control Systems

Chapter 13: Understanding Financial Statements and Forecasting

Chapter 14: Sources of Financing

Chapter 15: Managing Growing Firms and Exit Strategies

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