Test Bank for Retailing Management 5th Canadian Edition by Levy

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Test Bank for Retailing Management 5th Canadian Edition by Levy

Download FREE Sample Here for Test Bank for Retailing Management 5th Canadian Edition by Levy. Note : this is not a text book. File Format : PDF or Word

Section 1: The World of Retailing

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Customer Buying Behaviour

Section 2: Retailing Strategy

Chapter 4: Retail Market Strategy

Chapter 5: Retail Locations Strategy rade Area Decisions and Site Assessment

Chapter 6: Store Design, Layout, and Visual Merchandising Strategy

Chapter 7: International Retailing Strategy

Section 3: Financial Management

Chapter 8: Financial Strategy

Chapter 9: Information Systems and Supply Chain Management

Chapter 10: Merchandise Management

Chapter 11: Buying Strategies

Chapter 12: Retail Pricing

Section 4: Store Management

Chapter 13: Human Resource Management and Staff Training Issues

Chapter 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies

Chapter 15: Appealing to the Customer: Retail Communication Mix

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