Test Bank for Principles of Marketing 17th Edition by Kotler

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Test Bank for Principles of Marketing 17th Edition by Kotler

Download FREE Sample Here for Test Bank for Principles of Marketing 17th Edition by Kotler. Note : this is not a text book. File Format : PDF or Word

Table of Contents

Part 1: Defining Marketing and the Marketing Process /p>

1. Marketing: Creating Customer Value and Engagement /p>

2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships /p>

Part 2: Understanding the Marketplace and Consumer Value /p>

3. Analyzing the Marketing Environment /p>

4. Managing Marketing Information to Gain Customer Insights /p>

5. Consumer Markets and Buyer Behavior /p>

6. Business Markets and Business Buyer Behavior /p>

Part 3: Designing a Customer Value riven Strategy and Mix /p>

7. Customer Value riven Marketing Strategy: Creating Value for Target Customers /p>

8. Products, Services, and Brands: Building Customer Value /p>

9. Developing New Products and Managing the Product Life Cycle /p>

10. Pricing: Understanding and Capturing Customer Value /p>

11. Pricing Strategies: Additional Considerations /p>

12. Marketing Channels: Delivering Customer Value /p>

13. Retailing and Wholesaling /p>

14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy /p>

15. Advertising and Public Relations /p>

16. Personal Selling and Sales Promotion /p>

17. Direct, Online, Social Media, and Mobile Marketing /p>

Part 4: Extending Marketing /p>

18. Creating Competitive Advantage /p>

19. The Global Marketplace /p>

20. Sustainable Marketing: Social Responsibility and Ethics /p>

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