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Download FREE Sample Here for Test Bank for New Products Management 11th Edition by Crawford. Note : this is not a text book. File Format : PDF or WordPART ONE: Overview and Opportunity Identi?cation/Selection Chapter 1: The Strategic Elements of Product Development Chapter 2: The New Products Process Chapter 3: Opportunity Identi?cation and Selection: Strategic Planning for New ProductsPART TWO: Concept Generation Chapter 4: Creativity and the Product Concept Chapter 5: Finding and Solving Customers? Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative TechniquesPART THREE: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product ProtocolPART FOUR: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use TestingPART FIVE: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues
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