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Download FREE Sample Here for Test Bank for Marketing The Core 3rd Canadian Edition by Kerin. Note : this is not a text book. File Format : PDF or WordPart 1: Understanding Marketing1 Marketing Fundamentals2 The Marketing EnvironmentPart 2: Understanding Markets and Their Behaviour3 Consumer Behaviour4 Market Research5 B2B Marketing6 Segmentation, Targeting, and PositioningPart 3: Designing Marketing Strategies and Marketing Mix Elements7 Products and Brands8 New Product Development9 Pricing10 Distribution and Supply Chain11 Retailing and Wholesaling12 Marketing Communications13 Customer Relationship ManagementPart 4: Putting it All Together14 Marketing and Strategic Planning
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