Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund

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Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund

Download FREE Sample Here for Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund. Note : this is not a text book. File Format : PDF or Word

Part 1: Introduction to the research process

1. The role of marketing research and the research process

Part 2: Defining the problem

2. Problem definition and the research process

Part 3: Planning the research design

3. Qualitative research

4. Secondary research with big data

5. Survey research

6. Observation

7. Experimental research and test marketing

8. Measurement

9. Questionnaire design

Part 4: Planning the sample

10. Sampling: Sample design and sample size

Part 5: Collecting the data

11. Editing and coding: Transforming raw data into information

Part 6: Analysing the data

12. Univariate statistical analysis: A recap of inferential statistics

13. Bivariate statistical analysis: Tests of differences

14. Bivariate statistical analysis: Tests of association

15. Multivariate statistical analysis

Part 7: Formulating conclusions and writing the final report

16. Communicating research results: Research report, oral presentation, and research follow-up

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