Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund

Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund

Download FREE Sample Here for Test Bank for Marketing Research 4th Asia Pacific Edition by Zikmund. Note : this is not a text book. File Format : PDF or Word

Part 1: Introduction to the research process

1. The role of marketing research and the research process

Part 2: Defining the problem

2. Problem definition and the research process

Part 3: Planning the research design

3. Qualitative research

4. Secondary research with big data

5. Survey research

6. Observation

7. Experimental research and test marketing

8. Measurement

9. Questionnaire design

Part 4: Planning the sample

10. Sampling: Sample design and sample size

Part 5: Collecting the data

11. Editing and coding: Transforming raw data into information

Part 6: Analysing the data

12. Univariate statistical analysis: A recap of inferential statistics

13. Bivariate statistical analysis: Tests of differences

14. Bivariate statistical analysis: Tests of association

15. Multivariate statistical analysis

Part 7: Formulating conclusions and writing the final report

16. Communicating research results: Research report, oral presentation, and research follow-up

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