Your shopping cart is empty!
Categories
Test Bank for Marketing Management 5th Edition by Iacobucci
| << Test Bank for Sociology in Our Times The Essentials 11th Edition by Kendall | Test Bank for Consumer Behavior 7th Edition by Hoyer >> |
Test Bank for Marketing Management 5th Edition by Iacobucci
Download FREE Sample Here for Test Bank for Marketing Management 5th Edition by Iacobucci. Note : this is not a text book. File Format : PDF or Word
TABLE OF CONTENTSPart I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
Part II: PRODUCT POSITIONING.
6. Products: Goods and Services.
7. Brands.
8. New Products and Innovation.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution.
11. Advertising Messages and Marketing Communication.
12. Integrated Marketing Communication and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
Write a review
Your Name:Your Review: Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below:
Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours.
If you have questions, you can contact us here
May also like
