Test Bank for Marketing Management 5th Edition by Iacobucci

Test Bank for Marketing Management 5th Edition by Iacobucci

Download FREE Sample Here for Test Bank for Marketing Management 5th Edition by Iacobucci. Note : this is not a text book. File Format : PDF or Word

TABLE OF CONTENTS

Part I: MARKETING STRATEGY.

1. Why Is Marketing Management Important?

2. Customer Behavior.

3. Segmentation.

4. Targeting.

5. Positioning.

Part II: PRODUCT POSITIONING.

6. Products: Goods and Services.

7. Brands.

8. New Products and Innovation.

Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.

9. Pricing.

10. Channels of Distribution.

11. Advertising Messages and Marketing Communication.

12. Integrated Marketing Communication and Media Choices.

13. Social Media.

Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.

14. Customer Satisfaction and Customer Relationships.

15. Marketing Research Tools.

Part V: CAPSTONE.

16. Marketing Strategy.

17. Marketing Plans.

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