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Download FREE Sample Here for Test Bank for Marketing Management 5th Edition by Iacobucci. Note : this is not a text book. File Format : PDF or WordTABLE OF CONTENTS
Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
Part II: PRODUCT POSITIONING.
6. Products: Goods and Services.
8. New Products and Innovation.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
10. Channels of Distribution.
11. Advertising Messages and Marketing Communication.
12. Integrated Marketing Communication and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
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