Test Bank for Marketing Management 3rd Edition By Marshall

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Test Bank for Marketing Management 3rd Edition By Marshall

Download FREE Sample Here for Test Bank for Marketing Management 3rd Edition By Marshall. Note : this is not a text book. File Format : PDF or Word

Part One Discover Marketing Management

Chapter 1 Marketing in Today's Business Milieu

Chapter 2 Marketing Foundations: Global, Ethical, Sustainable

Chapter 3 Elements of Marketing Strategy, Planning, and Competition

Part Two Use Information to Drive Marketing Decisions

Chapter 4 Market Research Essentials

Chapter 5 CRM, Big Data, and Marketing Analytics

Chapter 6 Understand Consumer and Business Markets

Chapter 7 Segmentation, Target Marketing, and Positioning

Part Three Develop the Value Offering he Product Experience

Chapter 8 Product Strategy and New Product Development

Chapter 9 Build the Brand

Chapter 10 Service as the Core Offering

Part Four Price and Deliver the Value Offering

Chapter 11 Manage Pricing Decisions

Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain

Part Five Communicate the Value Offering

Chapter 13 Promotion Essentials: Digital and Social Media Marketing

Chapter 14 Promotion Essentials: Traditional Approaches

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