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Download FREE Sample Here for Test Bank for Marketing Management 2nd Edition by Marshall. Note : this is not a text book. File Format : PDF or WordPART ONE: Discover Marketing Management Chapter 1: Marketing in Todays Business Milieu Chapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing Decisions Chapter 3: Manage Marketing Information Chapter 4: Understand Business-to-Consumer Markets Chapter 5: Understand Business-to-Business Markets Chapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering ? The Product Experience Chapter 7: Product Strategy and New-Product Development Chapter 8: Build the Brand Chapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value Offering Chapter 10: Manage Pricing Decisions Chapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering through the Elements of Integrated Marketing Communications Chapter 12: Promotional Strategy and New Media Chapter 13: Advertising, Sales Promotion, and Public Relations Chapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together ? Global and Performance Dimensions Chapter 15: Understand the Global Marketplace: Marketing Without Borders Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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