Test Bank for Marketing An Introduction 6th Canadian Edition by Armstrong

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Test Bank for Marketing An Introduction 6th Canadian Edition by Armstrong

Download FREE Sample Here for Test Bank for Marketing An Introduction 6th Canadian Edition by Armstrong. Note : this is not a text book. File Format : PDF or Word

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

3. Sustainable Marketing Social Responsibility and Ethics

4. Analyzing the Marketing Environment

5. Managing Marketing Information to Gain Customer Insights

6. Understanding Consumer and Business Buyer Behaviour

7. Segmentation, Targeting, and Positioning

8. Developing and Managing Products and Services

9. Brand Strategy and Management

10. Pricing: Understanding and Capturing Customer Value

11. Marketing Channels

12. Retailing and Wholesaling

13. Communicating Customer Value: Advertising and Public Relations

14. Personal Selling and Sales Promotion

15. Direct, Online, Social Media, and Mobile Marketing

16. The Global Marketplace

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