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Download FREE Sample Here for Test Bank for Marketing 2nd Canadian Edition by Grewal. Note : this is not a text book. File Format : PDF or WordChapter 1 Overview of Marketing Chapter 2 Developing a Marketing Plan and Marketing Strategies Chapter 3 Analyzing the Marketing Environment Chapter 4 Marketing Research and Information Systems Chapter 5 Consumer Behaviour Chapter 6 Business-to-Business Marketing Chapter 7 Segmentation Targeting and Positioning Chapter 8 Developing New Products Chapter 9 Products, Branding, and Packaging Decisions Chapter 10 Services: The Intangible Product Chapter 11 Pricing Concepts and Strategies: Establishing Value Chapter 12 Marketing Channels: Distribution Strategy Chapter 13 Retailing Chapter 14 Integrated Marketing Communications Chapter 15 Advertising, Sales Promotion and Personal Selling Chapter 16 Global Marketing Chapter 17 Ethics and Socially Responsible Marketing
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