Test Bank for Marketing 2nd Australian Edition by Grewal

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Test Bank for Marketing 2nd Australian Edition by Grewal

Download FREE Sample Here for Test Bank for Marketing 2nd Australian Edition by Grewal. Note : this is not a text book. File Format : PDF or Word

PART 1: Assessing the Marketplace

Chapter 1 Overview of Marketing

Chapter 2 Digital Marketing

Chapter 3 Marketing Ethics, Sustainability and CSR

Chapter 4 Analysing the Marketing Environment

PART 2: Understanding and Targeting the Marketplace

Chapter 5 Consumer Behaviour

Chapter 6 Segmentation, Targeting and Positioning

Chapter 7 Marketing Research

PART 3: Value Creation

Chapter 8 Product and Branding Decisions

Chapter 9 Developing New Products

Chapter 10 Services: The Intangible Product

PART 4: Value Capture, Delivery and Communication

Chapter 11 Pricing Concepts for Establishing Value

Chapter 12 Supply Chain, Channel Management, Retail

Chapter 13 Integrated Marketing Communications, Advertising and PR

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