Test Bank for Marketing 2018 19th Edition by Pride

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Test Bank for Marketing 2018 19th Edition by Pride

Download FREE Sample Here for Test Bank for Marketing 2018 19th Edition by Pride. Note : this is not a text book. File Format : PDF or Word

TABLE OF CONTENTS

Table of Contents: Marketing 2018 Edition

Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.

1. An Overview of Strategic Marketing.

2. Planning, Implementing, and Evaluating Marketing Strategies.

Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITES.

3. The Marketing Environment.

4. Social Responsibility and Ethics in Marketing.

Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.

5. Marketing Research and Information Systems.

6. Target Markets: Segmentation and Evaluation.

Part 4: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.

7. Consumer Buying Behavior.

8. Business Markets and Buying Behavior.

9. Reaching Global Markets.

10. Digital Marketing and Social Networking.

Part 5: PRODUCT DECISIONS.

11. Product Concepts, Branding, and Packaging.

12. Developing and Managing Products.

13. Services Marketing.

Part 6: DISTRIBUTION DECISIONS.

14. Marketing Channels and Supply-Chain Management.

15. Retailing, Direct Marketing, and Wholesaling.

Part 7: PROMOTION DECISIONS.

16. Integrated Marketing Communications.

17. Advertising and Public Relations.

18. Personal Selling and Sales Promotion.

Part 8: PRICING DECISIONS.

19. Pricing Concepts.

20. Setting Prices.

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