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Download FREE Sample Here for Test Bank for Marketing 1st Edition by Hunt. Note : this is not a text book. File Format : PDF or WordPART ONE: MARKETING IN THE TWENTY-FIRST CENTURY Chapter 1 Why Marketing Matters to You Chapter 2 Strategic Planning for a Successful Future Chapter 3 Analyzing Your EnvironmentPART TWO: UNDERSTANDING YOUR CUSTOMER Chapter 4 Marketing Research Chapter 5 Knowing Your Customer: Consumer and Business Chapter 6 Developing Your Product Chapter 7 Segmenting, Targeting, and Finding Your Market PositionPART THREE: REACHING YOUR CUSTOMER Chapter 8 Promotional Strategies Chapter 9 Supply Chain and Logistics Management: Adding Value for Your Customers Chapter 10 Pricing for Profit and Customer Value Chapter 11 Building Successful Brands: Your Organization, Your Product, and YourselfPART FOUR: RESPONDING TO YOUR CUSTOMER Chapter 12 Managing Your Customer Relationships Chapter 13 Social Responsibility and Sustainability Chapter 14 Measuring Marketing Performance
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