Test Bank for Marketing 13th Edition By Kerin

<< Test Bank for Macroeconomics 21st Edition By McConnell Solution Manual for Operations Management 13th Edition By Stevenson >>
Product Code: 222
Availability: In Stock
Price: $28.99
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for Marketing 13th Edition By Kerin

Download FREE Sample Here for Test Bank for Marketing 13th Edition By Kerin. Note : this is not a text book. File Format : PDF or Word

PART 1: INITIATING THE MARKETING PROCESS

Chapter 1: Creating Customer Relationships and Value through Marketing

Chapter 2: Developing Successful Organizational and Marketing Strategies

Chapter 3: Scanning the Marketing Environment

Chapter 4: Ethical and Social Responsibility in Marketing

PART 2: UNDERSTANDING BUYERS AND MARKETS

Chapter 5: Understanding Consumer Behavior

Chapter 6: Understanding Organizations as Customers

Chapter 7: Understanding and Reaching Global Consumers and Markets

PART 3: TARGETING MARKETING OPPORTUNITIES

Chapter 8: Marketing Research: From Customer Insights to Actions

Chapter 9: Market Segmentation, Targeting, and Positioning

PART 4: SATISFYING MARKETING OPPORTUNITIES

Chapter 10: Developing New Products and Services

Chapter 11: Managing Successful Products, Services, and Brands

Chapter 12: Services Marketing

Chapter 13: Building the Price Foundation

Chapter 14: Arriving at the Final Price

Chapter 15: Managing Marketing Channels and Supply Chains

Chapter 16: Retailing and Wholesaling

Chapter 17: Integrated Marketing Communications and Direct Marketing

Chapter 18: Advertising, Sales Promotion, and Public Relations

Chapter 19: Using Social Media to Connect with Consumers

Chapter 20: Personal Selling and Sales Management

PART 5: MANAGING THE MARKETING PROCESS

Chapter 21: Implementing Interactive and Multichannel Marketing

Chapter 22: Pulling It All Together: The Strategic Marketing Process

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:



 

Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here