Test Bank for Market Based Management 6th Edition by Best

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Test Bank for Market Based Management 6th Edition by Best

Download FREE Sample Here for Test Bank for Market Based Management 6th Edition by Best. Note : this is not a text book. File Format : PDF or Word

Table of Contents

Part I: Market Orientation and Marketing Performance

Chapter 1: Customer Focus, Customer Performance and Profit Impact

Chapter 2: Marketing Metrics and Marketing Profitability

Part II: Market Analysis

Chapter 3: Market Potential, Market Demand, and Market Share

Chapter 4: The Customer Experience and Value Creation

Chapter 5: Market Segmentation and Segmentation Strategies

Chapter 6: Competitive Position and Sources of Advantage

Part III: Marketing Mix Strategies

Chapter 7: Product Positioning, Branding, and Product Line Strategies

Chapter 8: Value-Based Pricing and Pricing Strategies

Chapter 9: Marketing Channels and Channel Mapping

Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE

Part IV: Strategic Marketing

Chapter 11: Portfolio Analysis and Strategic Market Planning

Chapter 12: Strategic Offensive Strategies

Chapter 13: Strategic Defensive Strategies

Part V: Marketing Plans and Performance

Chapter 14: Building a Marketing Plan

Chapter 15: Marketing Metrics, Performance, and Strategy Implementation

Chapter 16: Market-Based Management and Financial Performance

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