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Download FREE Sample Here for Test Bank for Managerial Economics 13th Edition by McGuigan. Note : this is not a text book. File Format : PDF or Word
PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
PART III: PRODUCTION AND COST.
7. Production Economics.
8. Cost Analysis.
9. Applications of Cost Theory.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, and Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
14. Pricing Techniques and Analysis.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.
15. Contracting, Governance, and Organizational Form.
16. Government Regulation.
17. Long-Term Investment Analysis.
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