Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

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Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb

Download FREE Sample Here for Test Bank for MKTG3 3rd Asia Pacific Edition by Lamb. Note : this is not a text book. File Format : PDF or Word

Part one: An introduction to marketing

1. An overview of marketing

2. Marketing planning and strategy

3. Ethics and the marketing environment

Part two: Customer information

4. Consumer decision making

5. Business marketing

6. Segmenting and targeting markets

7 Insight management research

Part three: Managing the marketing mix

8. Product concepts

9. Developing and managing products

10. Services, non-profit and other intangibles

11. Marketing channels and distribution decisions

12. Integrated marketing communication: IMC

13. Promotions mix

14. Pricing

Part four: The world of marketing

15. Global marketing

16. Marketing and the technology revolution

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