Test Bank for M Marketing 6th Edition By Grewal

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Test Bank for M Marketing 6th Edition By Grewal

Download FREE Sample Here for Test Bank for M Marketing 6th Edition By Grewal. Note : this is not a text book. File Format : PDF or Word

SECTION 1: ASSESSING THE MARKETPLACE

1 Overview of Marketing

2 Developing Marketing Strategies and a Marketing Plan

3 Social and Mobile Marketing

4 Conscious Marketing, Corporate Social Responsibility, and Ethics

5 Analyzing the Marketing Environment

SECTION 2: UNDERSTANDING THE MARKETPLACE

6 Consumer Behavior

7 Business-to-Business Marketing

8 Global Marketing

SECTION 3: TARGETING THE MARKETPLACE

9 Segmentation, Targeting, and Positioning

10 Marketing Research

SECTION 4: VALUE CREATION

11 Product, Branding, and Packaging Decisions

12 Developing New Products

13 Services: The Intangible Product

SECTION 5: VALUE CAPTURE

14 Pricing Concepts for Establishing Value

SECTION 6: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN

15 Supply Chain and Channel Management

17 Retailing and Omnichannel Marketing

SECTION 7: VALUE COMMUNICATION

18 Integrated Marketing Communications

19 Advertising, Public Relations, and Sales Promotions

20 Personal Selling and Sales Management

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