Test Bank for M Marketing 5th Edition By Grewal

<< Test Bank for Understanding Psychology 13th Edition by Feldman Test Bank for We The People 12th Edition by Patterson >>
Product Code: 222
Availability: In Stock
Price: $28.99
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for M Marketing 5th Edition By Grewal

Download FREE Sample Here for Test Bank for M Marketing 5th Edition By Grewal. Note : this is not a text book. File Format : PDF or Word

section one

ASSESSING THE MARKETPLACE

Chapter 1 Overview of Marketing

Chapter 2 Developing Marketing Strategies and a Marketing Plan

Chapter 3 Social and Mobile Marketing

Chapter 4 Marketing Ethics

Chapter 5 Analyzing the Marketing Environment

section two

UNDERSTANDING THE MARKETPLACE

Chapter 6 Consumer Behavior

Chapter 7 Business-to-Business Marketing

Chapter 8 Global Marketing

section three

TARGETING THE MARKETPLACE

Chapter 9 Segmentation, Targeting, and Positioning

Chapter 10 Marketing Research

section four

VALUE CREATION

Chapter 11 Product, Branding, and Packaging Decisions

Chapter 12 Developing New Products

Chapter 13 Services: The Intangible Product

section five

VALUE CAPTURE

Chapter 14 Pricing Concepts for Establishing Value

section six

VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN

Chapter 15 Supply Chain and Channel Management

Chapter 16 Retailing and Omnichannel Marketing

section seven

VALUE COMMUNICATION

Chapter 17 Integrated Marketing Communications

Chapter 18 Advertising, Public Relations, and Sales Promotions

Chapter 19 Personal Selling and Sales Management

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:



 

Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here