Test Bank for M Advertising 3rd Edition By Arens

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Test Bank for M Advertising 3rd Edition By Arens

Download FREE Sample Here for Test Bank for M Advertising 3rd Edition By Arens. Note : this is not a text book. File Format : PDF or Word

part one: AN INTRODUCTION TO ADVERTISING

1 The Evolution of Advertising

2 The Environment of Advertising

3 The Business of Advertising

part two: UNDERSTANDING THE TARGET AUDIENCE

4 Targeting and the Marketing Mix

5 Communication and Consumer Behavior

part three: THE PLANNING PROCESS

6 Account Planning and Research

7 Marketing, Advertising, and IMC Planning

part four: THE CREATIVE PROCESS

8 Creating Ads: Strategy and Process

9 Creative Execution: Art and Copy

part five: REACHING THE TARGET AUDIENCE

10 Print Advertising

11 Broadcast, Cable, Digital, and Satellite Media: Television and Radio

12 Digital Interactive Media

13 Out-of-Home, Direct-Mail, and Promotional Products

part six: INTEGRATING MARKETING COMMUNICATIONS ELEMENTS

14 Media Planning and Buying

15 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

16 IMC: Public Relations, Sponsorship, and Corporate Advertising

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