Test Bank for Integrated Marketing Communications 5th Edition by Chitty

Test Bank for Integrated Marketing Communications 5th Edition by Chitty

Download FREE Sample Here for Test Bank for Integrated Marketing Communications 5th Edition by Chitty. Note : this is not a text book. File Format : PDF or Word

Part 1: Integrated marketing communications a conceptual framework

1. Integrated marketing communications and brand equity enhancement

2. The communication process

3. Persuasion in marketing communications

4. Market segmentation and brand positioning

Part 1 case studies

Part 2: Managing and planning for integrated marketing communications

5. Establishing objectives and budgeting for IMC campaigns

6. Developing message strategies

7. Media planning and analysis

Part 2 case studies

Part 3: Media channels and IMC elements

8. Broadcast media

9. Print and support media

10. Digital and social media marketing

11. Direct marketing and Sales promotion

12. Personal selling and relationship marketing

13. Marketing public relations and sponsorship marketing

Part 3 case studies

Part 4: Evaluating integrated marketing communications

14. Evaluating integrated marketing communication effectiveness

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