Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell

<< Test Bank for Canadian Advertising in Action 11th Edition by Tuckwell Test Bank for Forensic Psychology 5th Canadian Edition by Pozzulo >>
Product Code: 222
Availability: In Stock
Price: $28.99
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell

Download FREE Sample Here for Test Bank for Integrated Marketing Communications 5th Canadian Edition by Tuckwell. Note : this is not a text book. File Format : PDF or Word

Table of Contents

Part I Understanding Integrated Marketing Communications

Chapter 1 Integrated Marketing Communications: An Overview

Chapter 2 Strategic Planning Principles

Chapter 3 Branding Strategy

Part II Planning for Integrated Media

Chapter 4 Advertising Planning: Creative

Chapter 5 Advertising Planning: Traditional Media

Chapter 6 Planning for Direct Response Communications

Chapter 7 Planning for Online and Interactive Communications

Part III Planning for Integrated Marketing

Chapter 8 Sales Promotion

Chapter 9 Public Relations

Chapter 10 Experiential Marketing, Events, and Sponsorships

Chapter 11 Personal Selling

Part IV Measuring Plan Performance

Chapter 12 Evaluating Marketing Communications Programs

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:



 

Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here