Test Bank for Integrated Marketing Communications 4th Asia Pacific Edition by Chitty

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Test Bank for Integrated Marketing Communications 4th Asia Pacific Edition by Chitty

Download FREE Sample Here for Test Bank for Integrated Marketing Communications 4th Asia Pacific Edition by Chitty. Note : this is not a text book. File Format : PDF or Word

Part 1: Integrated marketing communications a conceptual framework

1. Integrated marketing communications and brand equity

2. The communication process

3. Persuasion in marketing communications

4. Market segmentation and brand positioning

Part 2: Managing integrated marketing communications

5. Advertising and interactive marketing communications

6. Planning and implementation

Part 3: Media channels

7. Broadcast and Interactive media

8. Print and support media

9. Media analysis

Part 4: Supporting elements of integrated marketing communications

10. Direct marketing and Sales promotion

11. Interactive marketing

12. Personal selling

13. Marketing PR and sponsorship

Part 5: Evaluating integrated marketing communications

14. Evaluating the effectiveness of IMC campaigns

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