Test Bank for Foundations of Marketing 8th Edition by Pride

<< Test Bank for Contemporary Marketing 18th Edition by Boone Test Bank for MKTG 12th Edition by Lamb >>
Product Code: 222
Availability: In Stock
Price: $28.99
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for Foundations of Marketing 8th Edition by Pride

Download FREE Sample Here for Test Bank for Foundations of Marketing 8th Edition by Pride. Note : this is not a text book. File Format : PDF or Word

PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.

1. Customer-Driven Strategic Marketing.

2. Planning, Implementing, and Evaluating Marketing Strategies.

3. The Marketing Environment, Social Responsibility, and Ethics.

PART II: MARKETING RESEARCH AND TARGET MARKETS.

4. Marketing Research and Information Systems.

5. Target Market Segmentation and Evaluation.

PART III: CUSTOMER BEHAVIOR AND E-MARKETING.

6. Consumer Buying Behavior.

7. Business Markets and Buying Behavior.

8. Reaching Global Markets.

9. Digital Marketing and Social Networking.

PART IV: PRODUCT AND PRICE DECISIONS.

10. Product, Branding, and Packing Concepts.

11. Developing and Managing Goods and Services

12. Pricing Concepts and Management.

13. Marketing Channels and Supply-Chain Management.

14. Retailing, Direct Marketing, and Wholesaling.

PART V: PROMOTION DECISIONS.

15. Integrated Marketing Communications.

16. Advertising and Public Relations.

17. Personal Selling and Sales Promotion.

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:



 

Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here