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Download FREE Sample Here for Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Mariotti. Note : this is not a text book. File Format : PDF or WordTable of ContentsUNIT 1 Entrepreneurial Pathways Chapter 1 Entrepreneurs Recognize Opportunities Chapter 2 Franchising Chapter 3 Finding Opportunity in an Existing Business Chapter 4 The Business Plan: Road Map to SuccessHonest Tea Business PlanUNIT 2 Who Are Your Customers? Chapter 5 Creating Business from Opportunity Chapter 6 Exploring Your MarketUNIT 3 Integrated Marketing Chapter 7 Developing the Right Marketing Mix and Plan Chapter 8 Pricing and Credit Strategies Chapter 9 Integrated Marketing Communications Chapter 10 Marketing Globally Chapter 11 Smart Selling and Effective Customer ServiceUNIT 4 Show Me the Money: Finding, Securing, and Managing It Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter 13 Using Financial Statements to Guide a Business Chapter 14 Cash Flow and Taxes Chapter 15 Financing Strategy: Debt, Equity, or Both?UNIT 5 Operating a Small Business Effectively Chapter 16 Addressing Legal Issues and Managing Risk Chapter 17 Operating for Success Chapter 18 Location, Facilities, and Layout Chapter 19 Human Resources and ManagementUNIT 6 Leadership, Ethics, and Exits Chapter 20 Leadership and Ethical Practices Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
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