Test Bank for Entrepreneurship 4th Edition by Mariotti

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Test Bank for Entrepreneurship 4th Edition by Mariotti

Download FREE Sample Here for Test Bank for Entrepreneurship 4th Edition by Mariotti. Note : this is not a text book. File Format : PDF or Word

Table of Contents

UNIT 1: Entrepreneurial Pathways

1. Entrepreneurs Recognize Opportunities

2. The Business Plan: Road Map to Success

3. Creating Business from Opportunity

UNIT 2: Integrated Marketing

4. Exploring Your Market

5. Developing the Right Marketing Mix and Plan

6. Smart Selling and Effective Customer Service

UNIT 3: Show Me the Money: Finding, Securing, and Managing It

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statements to Guide a Business

9. Cash Flow and Taxes

10. Financing Strategy & Tactics

UNIT 4: Operating a Small Business Effectively

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, & Ethical Practices

UNIT 5: Cashing in the Brand

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

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