Test Bank for E-Commerce 2017 13th Edition by Laudon

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Test Bank for E-Commerce 2017 13th Edition by Laudon

Download FREE Sample Here for Test Bank for E-Commerce 2017 13th Edition by Laudon. Note : this is not a text book. File Format : PDF or Word

Table of Contents

PART 1 Introduction to E-Commerce

1 THE REVOLUTION IS JUST BEGINNING

2 E-COMMERCE BUSINESS MODELS AND CONCEPTS

PART 2 Technology Infrastructure for E-commerce

3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM

4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS

5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS

PART 3 Business Concepts and Social Issues

6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS

7 SOCIAL, MOBILE, AND LOCAL MARKETING

8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

PART 4 E-commerce in Action

9 ONLINE RETAIL AND SERVICES

10 ONLINE CONTENT AND MEDIA

11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS

12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

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