Test Bank for Contemporary Marketing 4th Canadian Edition by Boone

<< Test Bank for Exploring Microeconomics 4th Canadian Edition by Sexton Test Bank for Marketing 4th Edition by Burrow >>
Product Code: 222
Availability: In Stock
Price: $28.99
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for Contemporary Marketing 4th Canadian Edition by Boone

Download FREE Sample Here for Test Bank for Contemporary Marketing 4th Canadian Edition by Boone. Note : this is not a text book. File Format : PDF or Word

Part One: Designing Customer-Oriented Marketing Strategies

Chapter 1: Marketing: The Art and Science of Satisfying Customers

Chapter 2: Strategic Planning in Contemporary Marketing

Chapter 3: The Marketing Environment, Ethics, and Social Responsibility

Chapter 4: Digital Marketing and Social Media: Living in the Connected World

Part Two: Understanding Buyers and Markets

Chapter 5: Consumer Behaviour

Chapter 6: Business-to-Business (B2B) Marketing

Chapter 7: Serving Global Markets

Part Three: Target Market Selection

Chapter 8: Marketing Research, Decision Support Systems, and Sales Forecasting

Chapter 9: Marketing Segmentation, Targeting, and Positioning

Part Four: Product Decisions

Chapter 10: Product and Service Strategies

Chapter 11: Developing and Managing Brand and Product Strategies

Part Five: Distribution Decisions

Chapter 12: Marketing Channels and Supply Chain Management

Chapter 13: Retailers, Wholesalers, and Direct Marketers

Part Six: Promotional Decisions

Chapter 14: Integrated Marketing Communications, Advertising, and Digital Communications

Chapter 15: Personal Selling and Sales Promotion

Part Seven: Pricing Decisions

Chapter 16: Pricing Concepts and Strategies

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:


Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here