Test Bank for Contemporary Marketing 18th Edition by Boone

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Test Bank for Contemporary Marketing 18th Edition by Boone

Download FREE Sample Here for Test Bank for Contemporary Marketing 18th Edition by Boone. Note : this is not a text book. File Format : PDF or Word

Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.

1. Marketing: The Art and Science of Satisfying Customers.

2. Strategic Planning in Contemporary Marketing.

3. The Marketing Environment, Ethics, and Social Responsibility.

4. E-Business: Managing the Customer Experience.

5. Social Media: Living in the Connected World.

Part II: UNDERSTANDING BUYERS AND MARKETS.

6. Consumer Behavior.

7. Business Markets and Buying Behavior.

8. Global Marketing.

Part III: TARGET MARKET SELECTION.

9. Market Segmentation, Targeting, and Positioning.

10. Marketing Research.

Part IV: PRODUCT DECISIONS.

11. Product and Branding Concepts.

12. Developing and Managing Products.

Part V: PRICING DECISIONS.

13. Pricing Concepts.

14. Pricing Strategies.

Part VI: DISTRIBUTION DECISIONS.

15. Distribution Channels and Supply Chain Management.

16. Retailing and Direct Marketing.

Part VII: PROMOTIONAL DECISIONS.

18. Integrated Marketing Communications, Advertising, and Public Relations.

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