Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer

Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer

Download FREE Sample Here for Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer. Note : this is not a text book. File Format : PDF or Word

Part 1 An Introduction to Consumer Behaviour

1. Understanding consumer behaviour

Part 2 The Psychological Core

2. Motivation, ability and opportunity

3. From exposure to comprehension

4. Memory and knowledge

5. Attitudes and persuasion

Part 3 The Process of Making Decisions

6. Problem recognition and information search

7. Judgement and decision making

8. Post-decision process

Part 4 The Consumer Culture

9. Social influences on consumer behaviour

10. Consumer diversity

11. External and internal influences on consumer behaviour

Part 5 Consumer Behaviour Outcomes and Issues

12. Innovations: adoption, resistance, and diffusion

13. Symbolic consumer behaviour

14. Marketing, ethics, and social and social responsibility in today consumer society

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