Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer

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Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer

Download FREE Sample Here for Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer. Note : this is not a text book. File Format : PDF or Word

Part 1 An Introduction to Consumer Behaviour

1. Understanding consumer behaviour

Part 2 The Psychological Core

2. Motivation, ability and opportunity

3. From exposure to comprehension

4. Memory and knowledge

5. Attitudes and persuasion

Part 3 The Process of Making Decisions

6. Problem recognition and information search

7. Judgement and decision making

8. Post-decision process

Part 4 The Consumer Culture

9. Social influences on consumer behaviour

10. Consumer diversity

11. External and internal influences on consumer behaviour

Part 5 Consumer Behaviour Outcomes and Issues

12. Innovations: adoption, resistance, and diffusion

13. Symbolic consumer behaviour

14. Marketing, ethics, and social and social responsibility in today consumer society

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