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Download FREE Sample Here for Test Bank for Consumer Behaviour 1st Asia Pacific Edition by Hoyer. Note : this is not a text book. File Format : PDF or Word
Part 1 An Introduction to Consumer Behaviour1. Understanding consumer behaviour
Part 2 The Psychological Core
2. Motivation, ability and opportunity
3. From exposure to comprehension
4. Memory and knowledge
5. Attitudes and persuasion
Part 3 The Process of Making Decisions
6. Problem recognition and information search
7. Judgement and decision making
8. Post-decision process
Part 4 The Consumer Culture
9. Social influences on consumer behaviour
10. Consumer diversity
11. External and internal influences on consumer behaviour
Part 5 Consumer Behaviour Outcomes and Issues
12. Innovations: adoption, resistance, and diffusion
13. Symbolic consumer behaviour
14. Marketing, ethics, and social and social responsibility in today consumer society
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