Test Bank for Consumer Behavior 13th Edition by Mothersbaugh

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Test Bank for Consumer Behavior 13th Edition by Mothersbaugh

Download FREE Sample Here for Test Bank for Consumer Behavior 13th Edition by Mothersbaugh. Note : this is not a text book. File Format : PDF or Word

Part I Introduction

Chapter 1 Introduction

Part II External Influences

Chapter 2 Cross-cultural Variations in Consumer Behavior

Chapter 3 The Changing American Society: Values

Chapter 4 The Changing American Society: Demographics and Social Stratification

Chapter 5 The Changing American Society: Subcultures

Chapter 6 The American Society: Family and Households

Chapter 7 Group Influence on Consumer Behavior

Part III Internal Influences

Chapter 8 Perception

Chapter 9 Learning, Memory, and Product Positioning

Chapter 10 Motivation, Personality, and Emotion

Chapter 11 Attitudes and Influencing Attitudes

Chapter 12 Self-Concept and Lifestyle

Part IV Consumer Decision Process

Chapter 13 Situational Influences

Chapter 14 Consumer Decision Process and Problem Recognition

Chapter 15 Information Search

Chapter 16 Alternative Evaluation and Selection

Chapter 17 Outlet Selection and Purchase

Chapter 18 Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Part V Organizations as Consumers

Chapter 19 Organizational and Buyer Behavior

Part VI Consumer Behavior and Marketing Regulation

Chapter 20 Marketing Regulation and Consumer Behavior

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