Test Bank for CB 8th Edition by Babin

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Test Bank for CB 8th Edition by Babin

Download FREE Sample Here for Test Bank for CB 8th Edition by Babin. Note : this is not a text book. File Format : PDF or Word

Part I: Introduction.

1. What is CB and Why Should I Care?

2. Value and the Consumer Behavior Value Framework.

Part II: Internal Influences

3. Consumer Learning Starts Here: Perception.

4. Comprehension, Memory, and Cognitive Learning.

5. Motivation and Emotion: Driving Consumer Behavior.

6. Personality, Lifestyles, and the Self-Concept.

7. Attitudes and Attitude Changes.

Part III: External Influences.

8. Group and Interpersonal Influence.

9. Consumer Culture.

10. Microcultures.

Part IV: Situations and Decision Making.

11.Consumers in Situations.

12. Decision Making I: Need Recognition and Search.

13. Decision Making II: Alternative Evaluation and Choice.

Part V: Consumption and Beyond.

14. Consumption to Satisfaction.

15. Beyond Consumer Relationships.

16. Consumer and Marketing Misbehavior.

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