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Download FREE Sample Here for Test Bank for CB 1st Canadian Edition by Babin. Note : this is not a text book. File Format : PDF or WordPart One: Introduction Chapter 1: What is CB, and Why Should I Care? Chapter 2: Value and the Consumer Behaviour Value FrameworkPart Two: Internal Influences Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behaviour Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude ChangePart Three: External Influences Chapter 8: Consumer Culture Chapter 9: Microcultures Chapter 10: Group and Interpersonal InfluencePart Four: Situations and Decision Making Chapter 11: Consumers in Situations Chapter 12: Decision Making I: Need Recognition and Search Chapter 13: Decision Making II: Alternative Evaluation and ChoicePart Five: Consumption and Beyond Chapter 14: Consumption to Satisfaction Chapter 15: Consumer Relationships Chapter 16: Consumer and Marketing Misbehaviour
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