Test Bank for BUSN 11th Edition by Kelly

Test Bank for BUSN 11th Edition by Kelly

Download FREE Sample Here for Test Bank for BUSN 11th Edition by Kelly. Note : this is not a text book. File Format : PDF or Word

Part I: THE BUSINESS ENVIRONMENT

1. Business Now: Change is the Only Constant.

2. Economics: The Framework of Business.

3. The World Marketplace: Business Without Borders.

4. Business Ethics & Social Responsibility: Doing Well by Doing Good.

5. Business Communication: Creating & Delivering Messages That Matter.

Part II: CREATING A BUSINESS

6. Business Formation: Choosing the Form that Fits.

7. Small Business & Entrepreneurship: Economic Rocket Fuel.

Part III: FINANCING A BUSINESS

8. Accounting: Decision Making By the Numbers.

9. Finance: Acquiring & Using Funds to Maximize Value.

10. Securities Markets: Trading Financial Resources.

Part IV: MARKETING A BUSINESS

11. Marketing: Building Profitable Customer Connections.

12. Product and Promotion: Creating and Communicating Value.

13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.

Part V: MANAGING A BUSINESS

14. Management, Motivation, and Leadership: Bringing Business to Life.

15. HRM: Building a Top Quality Workforce.

16. Managing Information & Technology: Finding New Ways to Learn and Link.

17. OM: Putting it All Together

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