Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla

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Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla

Download FREE Sample Here for Test Bank for Advertising and Promotion 6th Canadian Edition by Guolla. Note : this is not a text book. File Format : PDF or Word

Part 1: Understanding Integrated Marketing Communications

Chapter 1: Integrated Marketing Communications

Chapter 2: Organizing for IMC: Role of Agencies

Chapter 3: Consumer Behaviour and Target Audience Decisions

Chapter 4: Communication Response Models

Part 2: Articulating the Message

Chapter 5: Objectives for the IMC Plan

Chapter 6: Brand Positioning Strategy Decisions

Chapter 7: Creative Strategy Decisions

Chapter 8: Creative Tactics Decisions

Chapter 9: Measuring the Effectiveness of the Promotional Message

Part 3: Delivering the Message

Chapter 10: Media Planning and Budgeting for IMC

Chapter 11: Broadcast Media

Chapter 12: Print Media

Chapter 13: Out-of-Home and Support Media

Part 4: Strengthening the Message

Chapter 14: Sales Promotion

Chapter 15: Public Relations

Chapter 16: Direct Marketing

Chapter 17: Internet Media

Part 5: Advertising and Society

Chapter 18: Regulatory, Ethical, Social, and Economic Issues for IMC

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