Test Bank for A Preface to Marketing Management 15th Edition By Peter

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Test Bank for A Preface to Marketing Management 15th Edition By Peter

Download FREE Sample Here for Test Bank for A Preface to Marketing Management 15th Edition By Peter. Note : this is not a text book. File Format : PDF or Word

SECTION I - ESSENTIALS OF MARKETING

Part A - Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B - Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for Decision Making

Chapter 3: Consumer Behavior

Chapter 4: Business, Government, and Institutional Buying

Chapter 5: Market Segmentation

Part C - The Marketing Mix

Chapter 6: Product and Brand Strategy

Chapter 7: New Product Planning and Development

Chapter 8: Integrated Marketing Communications

Chapter 9: Personal Selling, Relationship Building, and Sales Management

Chapter 10: Distribution Strategy

Chapter 11: Pricing Strategy

Part D - Marketing in Special Fields

Chapter 12: The Marketing of Services

Chapter 13: Global Marketing

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